Content Assistant Director, UM&C at University of Rochester | Goodwell, OK | $77K/yr – $116K/yr

University of Rochester

Content Assistant Director, UM&C

Goodwell, OK (On-site)

$77K/yr – $116K/yrMid Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the university’s digital content narrative by turning audience research, SEO, and governance into a data driven engine that strengthens brand and enrollment pull.

Content Strategy: Own editorial direction for flagship channels like News Center and top-tier sites.
Audience and Analytics: Lead user research, SEO optimization, and cross unit collaboration to surface priority stories.
Governance and Modernization: Guide digital governance, storytelling initiatives, and training to improve publishing and impact.

Job Description

Digital Content Strategy and Editorial Leadership: Leads the content strategy and editorial direction for flagship University digital channels, including the News Center and top-tier web destinations.
Editorial Planning and Quality: Establishes content priorities, editorial calendars, messaging pillars, and content experiences aligned with audience research; ensures accuracy, accessibility, brand voice, and SEO.
Content Production and Collaboration: Plans, writes, and edits highly engaging, user-centered digital-first content; manages integrated digital presence across CMSs and platforms; facilitates partnerships across units.
Brand Alignment and Governance: Edits text, photos, videos, and social posts for brand alignment, readability, accessibility, and tone; ensures standards across digital channels and governance of content creation.
Analytics, Optimization, and Governance: Conducts audits and user research; implements analytics and SEO/GEO strategies; reports insights to leadership and drives KPI-based improvements.

University of Rochester

The University of Rochester is a private research university located in Rochester, New York. Our campuses are home to more than 6,500 undergraduates and nearly 5,500 graduate students who come from across the United States and around the world to pursue their academic goals. We offer bachelor's, master's, and doctoral degrees through our seven schools and various interdisciplinary programs. Our Yellowjackets compete in NCAA Division III for athletics. With its affiliated UR Medicine health system, we are the largest employer in the Greater Rochester area.

Founded in 2016

Rochester, New York, USA

11K employees (378 in marketing)

rochester.edu