Responsibilities

• Reporting to the Director of Content within University Marketing & Communications (UM&C), this role leads the University’s digital content strategy for flagship channels—including the News Center and other enterprise-level platforms—to strengthen brand reputation, support enrollment and research priorities, and drive measurable engagement across audiences and channels.
• This role designs and implements integrated, audience-focused, data-driven content strategies grounded in user research, SEO best practices, and digital governance.
• This role shapes editorial direction and content experience across websites, search/generative AI platforms, and digital marketing ecosystems; leads complex digital storytelling initiatives; and ensures alignment with University brand, voice, and strategic goals.
• The role also guides digital modernization efforts, supports change management and training, and mentors content strategists and creators across the University.
• Digital Content Strategy and Editorial Leadership – Leads the content strategy and editorial direction for flagship University digital channels, including the News Center and top-tier web destinations.
• Establishes content priorities, editorial calendars, messaging pillars, and content experiences aligned with audience research.
• Ensures content meets the highest standards for accuracy, accessibility, brand voice, and SEO.
• Identifies and evaluates narratives and innovative storytelling opportunities that showcase key initiatives, programs, and priorities for the institution; accomplishments by faculty, staff, student, and alumni; and research, scholarly, and interdisciplinary work that advance the University’s reputation as a global leader in higher education.
• Plans, writes, and edits highly engaging, user-centered, digital-first content for the flagship channels that supports institutional strategic priorities while adhering to best practices in marketing communications.
• Leads and manages the integrated digital presence for University news across multiple content management systems and platforms. Identifies opportunities for, recommends, and implements content collaboration methods and sharing across units. Facilitates partnerships among and between units to ensure integration exists. Manages relationships and workflows to keep University Marketing & Communications apprised and involved with digital strategy and production.

Requirements

• Bachelor's degree in Communications, Journalism, or related field required
• 7 years of relevant experience required; or equivalent combination of education and experience required
• Experience working in higher education preferred

Preferred

• Experience with emerging digital, storytelling, and social media platforms and formats preferred
• Familiarity with Agile project management approaches preferred
• Deep understanding of taxonomies, information architectures, SEO, usability, accessibility, and web standards preferred
• Experience understanding and navigating complex challenges and competing priorities preferred