Responsibilities

• Lead and develop the Content Amplification team, including helping to hire, onboard, and stand up our video capability
• Build the operating rhythm for intake, prioritization, sprint planning, QA, reporting, and optimization
• Create channel playbooks for social, video, repurposing, syndication, and thought leadership
• Partner closely with PMMs, Paid, Email, Marketing Ops, Data/Dev, and Compliance to keep launches aligned and moving
• Build and improve AI-assisted workflows for briefing, repurposing, QA, reporting, and distribution at scale
• Expand reach through third-party publishing, guest posting, syndication, influencer/partner programs, and executive/employee advocacy
• Own measurement standards, best practices, and reporting loops that turn learnings into next actions
• Help the team find what’s working, amplify it harder, and feed those insights back into the broader content engine
• Required to perform other duties as requested, directed, or assigned

Requirements

• 5+ years in content marketing, digital marketing, distribution, or amplification
• 2+ years of people management experience, including hiring, coaching, and performance management
• Ability to build a team, function, or workflow from scratch and know how to turn ambiguity into process
• Understand how to operationalize AI beyond “I use it sometimes”
• Ability to build repeatable playbooks without building a bureaucratic nightmare
• Strong in cross-functional collaboration and can work well with creative, technical, and compliance-minded partners
• Understand how to measure what matters and separate signal from vanity metrics
• If working from a remote locale, can travel for required Marketing / occasional leadership or other in-person corporate events

Preferred

• Insurance, financial services, or other regulated-industry experience
• Experience with video or social-first creative operations
• Familiarity with automation tools, dashboards, APIs/webhooks, or SEO tools like Semrush and Ahrefs
• Experience with influencer/partner distribution, syndication, or thought leadership programs

Benefits

• Health, dental, and vision plans
• Amazing work-life balance with 4 weeks of Paid Time Off
• 10 Paid Company Holidays with 2 floating holidays
• 401K Programs with employer match
• Personal assistance programs for support in a healthy personal and work life