Responsibilities

• Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms and policy
• Develop and execute on go-to-market strategies including goals, metrics for success, asset development and integrated launch planning with cross functional partners
• Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long-term engagement
• Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems

Requirements

• 10+ years of experience in consumer or product marketing
• Direct experience in Product Marketing, partnering closely with Product teams
• Experience with consumer GTM strategies based on consumer driven insights
• Experience working with product, marketing, policy and communications teams at all levels of management, both internally and externally
• Experience driving presentations with executives and cross functional teams
• Experience with consumer facing product launches and consumer campaigns
• Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders
• Project management experience
• Bachelor's Degree in Business, Marketing or Creative discipline, or equivalent practical experience

Preferred

• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Copywriting experience
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Internet or technology industry experience
• International payment experience

Benefits

• In addition to base compensation, Meta offers benefits.