Consumer Insights Researcher, Brand Health Salt Lake City, UT

Salt Lake City, UT (On-site)

$83K/yr – $124K/yrMid Level2+ years expFull time

Posted 12 days ago

Job Summary

Own and drive mixed-method market research and audience insights to inform marketing, enrollment, and strategy decisions, translating findings into strategic, data-driven recommendations.

Lead research programs spanning customer insights, market intelligence, and brand health
Translate data into growth-focused recommendations and messaging
Foster cross-functional collaboration to scale impact

Job Description

Responsibilities

Customer & Audience Insights
Bring quantitative and qualitative insights into daily decision-making across the organization.
Design and execute research initiatives using multiple methods (e.g., surveys, interviews, observations, UX research, secondary data, syndicated sources).
Triangulate insights from varied data sources to build holistic stories and strategic recommendations.
Identify emerging trends, unmet needs, and segmentation opportunities to guide marketing, brand, and enrollment strategies.
Performs other job-related duties as assigned.
Market Research & Competitive Intelligence
Support and occasionally lead research projects that assess market conditions, competitor positioning, and category trends.
Collaborate with internal and external research partners to execute high-quality studies that address specific business questions.
Connect research initiatives across teams to avoid duplication, increase efficiency, and maximize impact.

Requirements

Education: Bachelor’s degree in marketing, business, research, analytics, social science, or related field.
Experience: 2+ years of experience in market research, especially in competitive analysis and brand health consumer insights, or experience management. Experience in lieu of education
Experience with Brand Health study execution, survey, reporting. Including, brand consideration, awareness, equity, relevance, perception, preference
This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.

Preferred

Master’s degree in marketing, business, communications, social science, or related field.
5+ years of experience in market research, consumer insights, or audience strategy roles.
Experience in higher education, adult learning, or mission-driven organizations.

Western Governors University

WGU, www.wgu.edu, is an online university for the 21st century.We are driven by a mission to expand access to higher education through online, competency-based degree programs. Since its establishment in 1997, WGU has grown into a national university, serving more than 120,000 students from all 50 states.The university continues to open doors for adult learners who need flexibility to achieve their education and career goals. WGU’s innovative competency-based academic approach makes it possible, allowing individuals to fit their education into their lives, not the other way around.WGU was founded by the governors of 19 U.S. states. WGU is also supported by over 20 major corporations and foundations who believe in WGU’s commitment to producing highly competent graduates.

Founded in 1997

Salt Lake City, Utah, USA

12K employees (373 in marketing)

wgu.edu