Responsibilities

• Develop and implement comprehensive marketing plans tailored to the construction industry, leveraging multichannel marketing strategies including digital advertising, print media, and social media campaigns.
• Manage and optimize advertising sales initiatives across platforms such as Facebook Advertising, Google AdWords, and other social media advertising campaigns to generate demand and increase visibility.
• Oversee content marketing efforts by creating engaging content that highlights project successes, industry insights, and company expertise through blogs, case studies, videos, and newsletters.
• Utilize web analytics reporting tools like Google Analytics and web analytics platforms to monitor campaign performance, analyze data trends, and inform strategic adjustments.
• Coordinate with product management teams to align marketing campaigns with project timelines and business objectives while managing marketing project budgets effectively.
• Lead cross-functional collaboration with sales teams, graphic designers using Adobe Creative Suite, and public relations professionals to ensure cohesive messaging across all channels.
• Implement marketing automation tools and CRM systems to streamline outreach efforts, nurture leads, and enhance customer engagement through targeted email marketing campaigns.

Requirements

• Proven experience in B2B marketing within the construction or related industries with a strong understanding of demand generation marketing techniques.
• Expertise in SEO strategies to improve online visibility and drive organic traffic to company websites.
• Proficiency in managing social media marketing campaigns on platforms such as Facebook, LinkedIn, and Instagram along with experience in social media advertising campaigns.
• Strong knowledge of Google Analytics, Google AdWords (now Google Ads), Facebook Advertising tools, and marketing automation software.
• Demonstrated ability to lead teams managing marketing, advertising or public relations initiatives while fostering a collaborative environment.
• Skilled content writer capable of producing compelling copy for various formats including digital ads, blogs, newsletters, and print advertisements.
• Familiarity with graphic design tools within Adobe Creative Suite for creating visual assets that enhance campaign effectiveness.
• Excellent research skills combined with data-driven decision-making capabilities to optimize campaign results continuously.
• Experience managing multiple projects simultaneously while adhering to deadlines and budgets in a fast-paced environment.