Responsibilities

• Develop and execute comprehensive content strategies aligned with marketing goals, including blog posts, social media campaigns, videos, white papers, and website content.
• Create visually appealing graphics and multimedia assets using Adobe Photoshop, Adobe Creative Suite, photography, videography, and video editing tools to enhance storytelling.
• Manage website content using Content Management Systems such as WordPress and ensure seamless website management and updates.
• Conduct keyword research and optimize content for SEO to improve organic search rankings and increase web traffic.
• Utilize web analytics tools like Google Analytics and marketing automation platforms to monitor performance metrics, generate reports, and refine content strategies based on data insights.
• Oversee social media management by scheduling posts, engaging with followers, analyzing engagement metrics, and executing social media marketing campaigns across multiple channels.
• Collaborate with cross-functional teams to produce compelling copy for email marketing campaigns, digital ads, and B2B marketing initiatives.
• Maintain consistent brand voice across all digital platforms while adhering to best practices in content creation, editing, and storytelling.
• Stay current with digital marketing trends, platform updates, and emerging technologies to continually innovate content approaches.

Requirements

• Proven experience in content creation within a digital marketing environment or related field.
• Strong proficiency in SEO best practices, keyword research tools, and web analytics reporting.
• Demonstrated ability to produce high-quality visual content using Adobe Photoshop, Adobe Creative Suite (including Premiere Pro or Final Cut for video editing), photography, videography, and graphic design skills.
• Hands-on experience managing websites via WordPress or similar Content Management Systems; familiarity with HTML and CSS is a plus.
• Expertise in social media management tools and platforms for scheduling, analytics, and engagement tracking.
• Excellent copywriting skills with the ability to craft compelling narratives that resonate with target audiences.
• Knowledge of digital marketing channels such as email marketing automation systems and e-commerce platforms.
• Ability to analyze data from Google Analytics or other marketing analytics tools to inform content strategies effectively.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.

Preferred

• Bachelor\'s degree in Marketing, Communications, or related field (nice-to-have)