Responsibilities

• Manage day-to-day of social handles (including but not excluding Facebook, Instagram, TikTok, YouTube, and Pinterest) to ensure social strategies are being executed, positively improve audience growth, and drive business growth
• Monitor, assess, and respond to ongoing social media mentions, replies, and comments to cultivate brand love and shepherd potential and current customers appropriately
• Work directly with the client to identify real-time opportunities and manage approvals
• Develop and manage cross-channel social editorial calendar to cultivate an organic drumbeat of content, as well as identify opportunities to leverage paid media to increase reach and engagement
• Collaborate with strategy, creative, and content creation teams to develop on-brief social creative that achieves objectives, engages an audience, and keeps our brands at the forefront of culture
• Develop short-form, text-only content that embodies a brand’s voice to build organic communities
• Collaborate with creative, strategy, and account teams to concept and develop client-facing presentations and plans that deliver on desired goals
• Track social analytics, and provide ongoing reporting that tells a clear story of where we’ve been and where we need to go next
• Develop client-facing sentiment and competitive landscape on an ongoing basis
• Help manage surprise and delight programs, including identifying potential recipients