Responsibilities

• Bring viable patient referrals to the agency.
• Develop new referral sources within the community.
• Strengthen relationships with new and existing referral sources through daily visits to various organizations, physician offices, hospitals, assisted living facilities, and adult daycares to provide education and information.
• Pre-plan weekly marketing activities and ensure follow-through.
• Coordinate events and act as a community liaison by participating in health fairs, awareness days, and similar events.
• Successfully connect with sources for census and promote the company's services.
• Implement marketing strategies to achieve or exceed growth targets outlined in the marketing plan.
• Develop and execute marketing campaigns utilizing various channels including cold calls, mass mail, online marketing, print media, and community events.
• Participate in and coordinate community events such as tabling events, health fairs, and community forums.
• Manage existing referrals and cultivate new relationships with healthcare facilities, senior centers, service coordination companies, and physicians.

Requirements

• Minimum of two years of marketing and sales experience.
• At least one year of experience in community healthcare, home care marketing, or a related field is highly preferred.
• Ability to effectively serve low-income, disadvantaged, and hard-to-reach populations.
• Highly motivated with a demonstrated ability to drive census and meet sales expectations.
• Proficiency in standard office software (Word, Excel, PowerPoint, Zoom) and CRM systems.
• Excellent customer relations, communication, and interpersonal skills.

Benefits

• Competitive salary
• Comprehensive benefits package including 401(k), dental insurance, health insurance, paid time off, and vision insurance
• Paid sick holidays and vacations
• Commission pay opportunities