Responsibilities

• Define the full channel ecosystem to map out how creative ideas come to life across platforms, aligned to campaign KPIs
• Collaborate closely with Brand Strategy and Creative teams to extend a core idea across multiple audience touchpoints
• Own the consumer and channel strategy in partnership with media agencies, ensuring a strong connection between message and medium
• Audience identification and definition to drive positive brand and business growth
• Build and apply consumer journeys to guide integrated campaign planning
• Synthesize qualitative and quantitative research, analytics, and tools to uncover insights that inform media strategy and creative deployment
• Lead day-to-day client conversations, serving as a strategic advisor and thought partner

Requirements

• 8+ years in a communications planning or related strategic role at an advertising, media, digital, PR, or integrated agency
• Strong grasp of both traditional and digital media, with an understanding of how to apply each across the funnel
• Proficiency with audience tools like MRI-Simmons and GWI (Global Web Index)
• Experience working with social listening platforms (e.g. Sprinklr, Emplifi, etc.)
• QSR category experience is a plus, but not required
• This role requires someone to be onsite in the D&G office 3 days per week — Tuesdays , Wednesdays and Thursdays. Some on-set production and occasional travel may also be required.

Preferred

• QSR category experience is a plus, but not required.