Own media relations for Visit San Jose and partners, building editorial connections, tracking coverage, and coordinating press activity across traditional outlets and digital creators.

• Identify and nurture relationships with travel writers, editors, and influencers to increase editorial coverage for San Jose.
• Track pitched stories, editorial value, and maintain targeted media lists with CRM/CMS support.
• Develop monthly PR measurement reports to assess coverage quality and impact.
• Promote positive media coverage for partners and coordinate media opportunities with local partners.
• Maintain fresh content and press releases for Visit San Jose’s online press room and media kits.
• Field media inquiries, draft timely responses, and represent Team San Jose and Visit San Jose in communications.
• Research story ideas aligned with current events and destination happenings to support media pitching.
• Collaborate with agencies of record and Visit California to sustain destination visibility in key markets.
• Research and develop itineraries for visiting media, arranging access to partner attractions as needed.