Communications Specialist at Bass Pro Shops | Missouri, USA

Bass Pro Shops

Communications Specialist

Missouri, USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive brand-aligned hospitality marketing and communications, coordinating campaigns and content across Bass Pro Shops departments.

Must-have: 2+ years in marketing/communications with strong writing and campaign evaluation.
Standout: Experience with Inntopia/Flybook for Food & Beverage offerings.
Standout: Cross-functional collaboration across local and corporate teams.

Job Description

Responsibilities

Serve as a steward of Bass Pro Shops Hospitality core messages and mission.
Create on-brand email marketing campaigns promoting Big Cedar products and services.
Assist with social media content creation and departmental print advertising.
Maintain event calendars and collaborate with web developers on departmental web content.
Ensure all communications (emails, texts, etc.) follow brand standards and templates.
Develop project plans to support communication goals and priorities.
Contribute to editorial calendar planning through story sourcing and content ideation.
Build and maintain email databases for lead generation; manage opt-outs and non-deliverables.
Propose marketing copy with persuasive calls-to-action for campaigns and promotions.
Track and analyze marketing campaigns; use data to recommend improvements.

Requirements

Minimum Degree Required: High School Diploma or Equivalent
2+ years of experience in Marketing, Communications, Advertising or Administration positions preferred
Strong writing and communication skills across multiple formats
Highly organized with ability to manage multiple priorities
Analytical and critical thinking skills for problem-solving and campaign evaluation
Intermediate computer skills; ability to learn new software quickly
Creative and detail-oriented with strong interpersonal skills
Ability to work collaboratively at local and corporate levels

Preferred

Experience with Inntopia/Flybook for Food & Beverage offerings
Strong writing and communication skills across multiple formats (as a bonus)
Ability to work collaboratively at local and corporate levels (bonus)

Benefits

Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time

Bass Pro Shops

3.6 Glassdoor

Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service.Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.

Founded in 1972

Springfield, Missouri, USA

9.6K employees (675 in marketing)

www.basspro.com

65% recommend to a friend

79% CEO approval