Communications and Social Media Specialist

Madison, WI (On-site)

$52K/yr – $66K/yrMid Level1+ years expFull time

Posted 3 weeks ago

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Job Summary

Own content and storytelling operations across channels, aligning brand, content creation, and distribution to promote programs and events while coordinating with internal partners.

  • Content & Campaigns: Create and manage multi-format content (written, video, digital) to promote programs and events and keep audiences engaged.
  • Social Strategy: Advise on social media direction, develop compelling posts, and collaborate with partners to strengthen storytelling.
  • Delivery & Platforms: Oversee communication tools, ensure brand consistency, plan distribution, and optimize digital delivery.

Job Description

Responsibilities

  • Oversee communication and marketing platforms by managing functionality, maintaining distribution lists, supporting website content maintenance and collaborating with internal stakeholders to optimize system performance and audience engagement.
  • Supports marketing and communication efforts by coordinating content development and maintaining brand consistency across digital and print platforms.
  • Collaborates with internal and external stakeholders to generate and execute compelling social media content that strengthens storytelling and audience engagement.
  • Supports strategic communications by advising teams on social media strategy, content development and audience engagement.
  • Creates and manages content across written, video and digital formats to promote programs, events and initiatives.
  • Partners on marketing and communications efforts by collaborating with stakeholders on content requests and development, determining distribution and ensuring effective digital delivery.
  • Assists with high-priority projects by supporting department leadership and program staff in developing and executing key messaging strategies.

Requirements

  • Bachelor’s Degree required. An associate’s degree may be considered with equivalent additional relevant work experience.
  • 1-3+ years of relevant professional work experience.

Preferred

  • Knowledge of communication best practices, content strategy and audience segmentation.
  • Knowledge of social media platforms, trends and analytics.
  • Knowledge of communications software.
  • Skill in photography and video capture using phone or college-provided equipment, with the ability to support content needs across platforms and events.
  • Skill in data analysis and interpretation.
  • Skill in writing, editing and tailoring content for various audiences.
  • Ability to develop and execute creative storytelling strategies across written, video and digital formats.
  • Skill in engaging positively with all populations and communities, contributing to a safe and inclusive learning and work environment.
  • Skill in effectively and respectfully communicating with others.
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Madison Area Technical College

There’s MORE to your story at Madison College! Choose from 200+ hands-on programs that empower you to achieve your academic and career goals. Or, explore your interests with a fun noncredit class. Save about $15K/year in tuition and fees when you start your bachelor’s degree in our University Transfer program, with credits that transfer seamlessly to UW–Madison or 60+ other partner institutions. Multiple campuses and flexible scheduling fit your busy life. Attend full-time or part-time, with online, hybrid and evening/weekend classes available. Our career-ready graduates are in high demand—92% are employed within six months of graduation. Visit us online to learn more, or apply today and turn the page to a bright new future. We can’t wait to welcome you to our WolfPack!If you are a jobseeker, consider applying to join the team. Our culture, benefits and rewarding roles make Madison College one of the premier employers in the Madison area.The official Madison College social media platforms are a place where current and prospective students, parents, alumni, and our community can learn about and celebrate the amazing things happening throughout Madison College and our campuses. We encourage individuals to post, comment, and interact with others, and expect that remarks will be on-topic and respectful of the rights and opinions of others. Please note that these are moderated online discussions and not a public forum. While Madison College welcomes and encourages community engagement on our social media platforms, the college reserves the right to block individual accounts and/or remove comments, links, photos or other content from our social media sites for any reason. Please view our Social Media Guidelines on our website https://madisoncollege.edu/about/public-information/policies/social-media-guidelines.

Founded in 1912
Madison, Wisconsin, USA

Traffic Signals

Monthly Google Ads Budget
$48.3K

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.2M
Last Raise
$1.2M
Grant, 11 years ago

Funding History

  • Oct 2014
    Grant • $1.2M

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