Responsibilities

• Lead the strategy and oversee the day-to-day operations of Viant's organic social media channels, combining strategic thinking with hands-on execution to drive reach, engagement, and measurable business impact
• Develop platform-specific content strategies and oversee a social calendar that ensures consistent brand voice across every touchpoint - working closely with the Communications Specialist on scheduling, community management, and real-time engagement, and leveraging AI-powered tools to optimize publishing cadence and content performance
• Proactively bring new ideas for expanding Viant's social presence - including video-first storytelling formats, influencer and creator-style content, and innovative approaches to reaching leading brands and senior marketers where they are
• Champion a video-first mindset across social, identifying opportunities to translate events, announcements, and executive perspectives into compelling short-form content that performs natively on each platform
• Define and track KPIs, develop reporting frameworks enhanced by AI, and deliver actionable performance insights and optimization recommendations to leadership
• Leverage AI-powered tools for content creation, sentiment monitoring, social listening, and workflow automation - continuously identifying new ways to work smarter and scale impact
• Own the end-to-end development of speaker materials for Tentpole, Regional, and Vertical events - including abstracts, talking points, slide narratives, and prep sessions for internal leaders while coordinating with external clients and partners
• Manage a growing roster of company speakers across a broad range of external speaking opportunities, from major industry stages (Cannes, POSSIBLE, CES, Adweek, ANA, etc.) to vertical-specific events
• Serve as the internal standard-bearer for speaker readiness - ensuring that every Viant representative who takes a stage is thoroughly prepared, confidently positioned, and shows up as a credible, polished reflection of the brand
• Partner with Growth Marketing and Sales to establish intake processes that allow for strategic - not reactive - content development
• Ensure every stage moment reflects the Viant brand with precision and consistency