Communications Officer (Social Media Specialist) – Amegy Tower/ Houston, TX at Zions Bancorporation | Houston, TX

Zions Bancorporation

Communications Officer (Social Media Specialist) – Amegy Tower/ Houston, TX

Houston, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive Amegy Bank’s social media program across channels, content, and community engagement to grow brand presence and customer dialogue.

Own social content calendar, editorial direction, and cross‑department collaboration.
Must-have: 3+ years in social media marketing and 4+ years in copywriting.
Standout: Budget ownership for tools and paid promotion with cross‑channel influence.

Job Description

Responsibilities

Manage and optimize Amegy Bank's online social media presence to increase brand engagement and awareness and generate web traffic.
Create and oversee social media and blog content, including managing the editorial calendar and collaborating with the advertising agency team to drive strategic and tactical direction for social media and the Amegy Insider blog.
Create, curate, and manage published content (images, videos, written content and audio/podcast) across all social media platforms.
Proactively collaborate with other departments and employees to source stories, create content and campaigns that serve business line objectives.
Amplify public relations, marketing campaigns, community outreach, and sponsorships on all social media channels. Align social media efforts with overall marketing and business develo9pment goals.
Monitor, listen and respond to users in a social way while helping to cultivate leads and sales. Become an advocate for the bank in social media spaces, engaging in dialogues and answer questions when appropriate.
Manage the budget for social media tools and paid content promotion.
Ensure proper messaging, adherence to compliance/legal regulations, and best practices are executed online and are relevant to organizational goals.
Monitor and track social media activities by competitors, assess implications and trends, and integrate key learnings into social media strategy.
Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs. Prepare regular reports on engagement and social site statistics for management.

Requirements

Bachelor’s degree in marketing, business, or a related field. At least three years of professional social media marketing experience and four years of professional copywriting experience, including advertising and brand marketing. A combination of education and experience may meet requirements.
Excellent storytelling abilities to engage and connect with audiences.
Proficient research skills to keep content accurate and relevant.
Solid interpersonal and communication skills, both verbal and written.
Experience creating and managing company profiles on social media sites.
Experience with social media listening and publishing tools, such as Reputation and Hootsuite.
Financial industry and corporate environment experience preferred.
Ability to analyze and resolve problems and thrive in a fast-paced, collaborative team environment.
Strong knowledge of key social media sites, including but not limited to Facebook, Twitter, LinkedIn, etc.
Understanding how design, layout, and photography/video work with copy in producing effective communications. Canva and Adobe Creative Cloud skills are necessary.

Zions Bancorporation

3.8 Glassdoor

Zions Bancorporation, N.A. is one of the nation's premier financial services companies with approximately $89 billion of total assets at December 31, 2024, and annual net revenue of $3.1 billion in 2024. Zions operates under local management teams and distinct brands in 11 western states: Arizona, California, Colorado, Idaho, Nevada, New Mexico, Oregon, Texas, Utah, Washington and Wyoming. The bank is a national leader in Small Business Administration lending and public finance advisory services, and has been recognized by Coalition Greenwich with 233 Excellence awards for small business and middle market banking over the past 15 years.Zions Bancorporation’s common stock is traded on NASDAQ under the symbol ZION. The company is a member of the S&P 400 Mid-Cap and the NASDAQ Financial 100 Indices. The deposit insurance coverage for accounts at Zions Bancorporation, N.A. is the standard FDIC insurance limit for each account ownership category regardless of the Zions Bancorporation, N.A. division holding the account.

Salt Lake City, Utah, USA

4.1K employees (83 in marketing)

www.zionsbancorporation.com

69% recommend to a friend

79% CEO approval