Responsibilities

• Manage and develop creative content for all brewery messaging to deliver best-in-class content across paid, owned, shared, and earned channels.
• Ensure graphic quality, consistency and adherence to brand identity in all visual assets produced or published.
• Track, analyze and report on weekly and monthly performance across channels.
• Develop an understanding of Tröegs philosophies on beer, beverage and food and intuitively communicate through social media content and captions.
• Content tasks include shooting photos and short social video of events, happenings around the brewery, writing captions, blog posts, signage and menu copy.
• Photography and video editing.
• Manage time effectively across multiple jobs adhering to production schedules in a fast- paced environment.
• Build ad campaigns on social platforms in line with our wholesaler digital media plan
• Monitor/listen to online conversations about Tröegs.
• Respond to comments and questions in our brand voice.

Requirements

• Bachelor's degree in English, Journalism, Public Relations, Marketing, Design or related communications field.
• 5+ years of experience in multichannel brand communication and content creation.
• Ability to shoot with DSLR or equivalent
• Ability to create styled photography and video content
• A love for craft beer and beverages and understanding of brewing and beer styles
• Willingness to learn and ability to weave the art and science of brewing and distilling into social media posts and responses
• Ability to find a compelling subject or story within a seemingly normal process or activity – and then convey it to our customers through social media
• Experience conceptualizing, producing and publishing of a range of digital assets
• Strong communication and demonstrable creative copywriting skills
• Experience in social media publishing and community management, including corporate communication, PR and analytics

Benefits

• Available Medical, Dental, Vision, Paid Vacation – Eligible after satisfactory completion of 90-day Introductory Period; Participation in 401k w/ company matching program – Eligible after 1 full year of employment (over 21 years of age)