- In consultation with the cinema manager, develop and execute an integrated marketing and communications strategy that promotes the cinema’s position within the Greater Boston arts and cinema landscape, and its unique programming, restoration journey, community role, and capital fundraising efforts. - Strengthen awareness of WNC’s nonprofit mission, community impact, and distinctive identity as a welcoming destination for film, culture, and connection. - Create, schedule, and manage engaging content across social media platforms (Facebook, Instagram, etc.) to highlight films, events, fundraising opportunities, and community stories. - Track social media performance and audience engagement, adjusting strategies based on data insights. - Craft mission-driven messaging that resonates with diverse audiences, highlighting the cinema’s community impact, nonprofit mission, fundraising priorities, and the unique role of film in bringing people together. - Write clear, persuasive copy for press releases, newsletters, website updates, fundraising appeals, and donor communications. - Create graphics and multimedia content (using tools like Canva or Photoshop) that align with the cinema’s brand and visual identity. - Design and manage email campaigns (via Mailchimp), maintaining and segmenting contact lists for targeted outreach. - Keep the cinema’s website updated with fresh content about films, events, cinema news, community impact, membership, and fundraising opportunities. - Build relationships with local and regional media, securing press coverage and listings for cinema events. - Distribute press releases and manage communications for special announcements and events. - Collaborate with local businesses, schools, and organizations to promote the cinema and explore partnership opportunities. - Coordinate pre-roll advertising with local sponsors and ensure all advertising aligns with the cinema’s community values. - Identify opportunities to expand audience reach and strengthen the cinema’s visibility through community partnerships, cross-promotions, and strategic collaborations - Supervise interns or part-time marketing support, providing guidance and ensuring high-quality output. - Work closely with the cinema manager and leadership team to align communications and marketing efforts with organizational goals, including fundraising goals.