Responsibilities - Develops strategic and engaging digital content including effective management of social media campaigns (organic and paid) - Adapts communication strategy, style, tone, and approach to reach targeted audiences - Collects, monitors, and analyzes data and metrics using web and social media tools such as Google Analytics, Hootsuite, and in-platform reports - Edits and proofreads content to tailor messaging for each platform and audience - Uses critical thinking and decision-making skills to meet competing deadlines - Consults with departments about services, programs, and initiatives to prepare digital and strategic communications planning and implementation of communications deliverables, strategies, and evaluations; ensures cohesiveness and common messaging among communication plans and strategies (both internal and external) - Responds to emerging issues and emergencies; advises executives on social media strategies and responses - Writes and edits digital, social, print, podcast and voice media content, coordinates production of collateral with graphic artists and other communications professionals - Monitors, listens, and responds to conversations on across digital platforms - Produces digital and video content through script writing, story generation, interviewing and researching topics - Position requires high level of confidentiality, responsiveness, professional appearance and demeanor; typical high-stress/high-volume environment; hybrid schedule possible after training Requirements - Bachelor\'s degree in public relations, communications, marketing or directly related field such as journalism - 5 years of public information, community engagement/outreach and/or marketing experience including 1 year prior at senior, lead and/or supervisory level. Public sector experience, preferred - Relevant education and experience may substitute for one another on a year-for-year basis - Washington State Driver\'s License Benefits - Employee Benefits | City of Tacoma