Responsibilities

• Lead the strategy and oversee the day-to-day operations of Viant's organic social media channels, combining strategic thinking with hands-on execution to drive reach, engagement, and measurable business impact
• Develop platform-specific content strategies and oversee a social calendar that ensures consistent brand voice across every touchpoint - working closely with the Communications Specialist on scheduling, community management, and real-time engagement, and leveraging AI-powered tools to optimize publishing cadence and content performance
• Proactively bring new ideas for expanding Viant's social presence - including video-first storytelling formats, influencer and creator-style content, and innovative approaches to reaching leading brands and senior marketers where they are
• Champion a video-first mindset across social, identifying opportunities to translate events, announcements, and executive perspectives into compelling short-form content that performs natively on each platform
• Define and track KPIs, develop reporting frameworks enhanced by AI, and deliver actionable performance insights and optimization recommendations to leadership
• Leverage AI-powered tools for content creation, sentiment monitoring, social listening, and workflow automation - continuously identifying new ways to work smarter and scale impact
• Own the end-to-end development of speaker materials for Tentpole, Regional, and Vertical events - including abstracts, talking points, slide narratives, and prep sessions for internal leaders while coordinating with external clients and partners
• Manage a growing roster of company speakers across a broad range of external speaking opportunities, from major industry stages (Cannes, POSSIBLE, CES, Adweek, ANA, etc.) to vertical-specific events
• Serve as the internal standard-bearer for speaker readiness - ensuring that every Viant representative who takes a stage is thoroughly prepared, confidently positioned, and shows up as a credible, polished reflection of the brand
• Partner with Growth Marketing and Sales to establish intake processes that allow for strategic - not reactive - content development

Requirements

• 8-10 years of experience in communications and social media, preferably in B2B
• Demonstrated ability to write and edit at a high level across formats
• Familiarity with the media and advertising landscape
• Strong editorial judgment
• Experience managing multiple workstreams and stakeholders simultaneously
• A collaborative, low-ego approach
• Prior experience in a high-growth or publicly traded company a plus
• Bachelor’s degree or equivalent experience

Preferred

• 8-10 years of experience in communications and social media, preferably in B2B, with meaningful exposure to both social content management and event/speaker content
• A strong social media instinct - you understand what performs, what resonates, and how to build a brand voice that cuts through
• Demonstrated ability to write and edit at a high level across formats - from stage abstracts to LinkedIn posts to executive talking points
• Familiarity with the media and advertising landscape - you understand the landscape, the players, and the conversations worth joining
• Strong editorial judgment and the ability to push back constructively when content doesn't meet the standard
• Experience managing multiple workstreams and stakeholders simultaneously, without losing quality or composure
• A collaborative, low-ego approach - you're as comfortable in a prep session with a C-suite executive as you are drafting a post that needs to go live in the next hour
• Prior experience in a high-growth or publicly traded company a plus

Benefits

• Investing in our employee’s professional growth is important to us, but so is investing in their well-being.
• That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance , paid parental leave and unlimited PTO and more.