Responsibilities

• Digital Communications
• Serve as organization’s primary content developer, producing high quality visual content for use across social media, website, newsletter, media materials, and organizational presentations
• Create graphics, visual assets, and digital collateral using design tools (Canva, Adobe Creative Suite, Figma, or equivalent)
• Maintain library of photos, videos, and graphics
• Develop campaigns and write compelling social media copy tailored to audience, platform, and goal
• Execute the social media content calendar developed in collaboration with the Director, ensuring consistent publication cadence and strategic alignment with organizational goals
• Monitor platform performance, engage with community comments and messages, and respond to inquiries as appropriate
• Compile and report monthly social media analytics to inform strategy adjustments
• Stay current on social media platform changes, emerging formats, and best practices in outdoor recreation, tourism, and nonprofit communications
• Lead newsletter production from content development to send, ensuring accessibility compliance and management of distribution lists

Requirements

• Education: Bachelor’s degree in Communications, Journalism, Digital Media, Marketing, Public Relations, or a related field
• Experience: 2-4 years of professional experience in digital communications, social media management, content creation, or a directly related communications role, including demonstrated experience in photography and video content creation
• Skill in photography and short-form video production, including proficiency with a DSLR or mirrorless camera and a smartphone camera for field capture
• Skill in video editing using current tools (CapCut, Adobe Premiere, Final Cut Pro, or equivalent) to produce polished, platform-optimized short-form video content
• Skill in social media content creation and platform management, with demonstrated ability to grow engagement and reach
• Skill in writing clear, compelling copy for digital audiences across varying tones and formats
• Ability to manage multiple concurrent projects and deadlines independently with strong organizational skills
• Knowledge of graphic design principles and proficiency with Canva, Adobe Creative Suite, or equivalent design tools
• Ability to travel to communities and events throughout the Tennessee River Valley region; valid driver’s license required
• Ability to work occasional evenings and weekends for event coverage

Preferred

• Knowledge of media relations practices, including AP style writing, press release development, and media pitching
• Knowledge of outdoor recreation, water trail, tourism, or conservation subject matter
• Skill in SEO principles and web analytics interpretation (Google Analytics or equivalent)
• Knowledge of event communications or event production support
• Ability to paddle, kayak, or engage in river recreation activities (or willingness to learn)
• Knowledge of or experience with nonprofit, university extension, or community development organizations
• Contributes to uplifting team culture and builds relationships with team members
• Dedicated to conceptual and critical thinking

Benefits

• Find more information on UT Benefits here