Responsibilities

• Provides strategic direction for the structure and function of the Communications and Branding team.
• Serves as the strategic advisor and leads on communications and branding initiatives to the Executive Director and Board.
• Strengthens and deepen connections to key audiences, including donors, external partners, reporters, editors, and other platforms by leading efforts to expand PJC’s reach to new strategic audiences.
• Serves as one of PJC’s key spokespeople in the media and with external audiences.
• Develops and oversees a diverse range of branding programs to meet the changing needs and strengthen relationships with our community and partner organizations.
• Executes strategic communications and branding plans to increase visibility and expand PJC’s donor base (i.e., blogs, newsletters, emails, calls to action, news updates, press calls, op-eds, letters to the editor, online marketing, and social media campaigns).
• Ensures all aspects of the organization's programs and initiatives align with the organization's mission and goals.
• Raises the profile of PJC through traditional news media, public events, social media, and other communications outlets, as well as public outreach.
• Oversees PJC’s branding, public-facing materials, and graphic standards to include posting of content to internet sites.
• Engages and collaborates with the community engagement team to ensure messaging is consistent, values aligned and centered on PJC focused initiatives.

Requirements

• Bachelor’s Degree in related fields (i.e., Communications, Journalism, or related field); Master’s Degree preferred.
• 8+ years of related non-profit work experience specific to strategic communications, branding, and development programs.
• Proven experience as a people leader with strong influence skills and the ability to lead cross functionally.
• Prior community-based work experience and social media strategy required.
• A keen understanding of PJC’s mission, as well as the political dynamics and external factors that affect the organization’s work and community.
• Knowledge of and comfort with media audiences, donors, and other external partners.
• Demonstrated stature and confidence needed to gain the respect of key partners and stakeholders.
• Strong writing and editing skills; ability to produce original, clear, concise talking points, press releases, and letters to the editor within tight deadlines.
• Strong copyediting skills and attention to detail.
• Exceptional verbal communications skills, interpersonal, and presentation skills.

Preferred

• Master’s Degree preferred.