Responsibilities

• Drive our proactive media strategy across business, technology, trade, and vertical press.
• Develop vertical narratives that connect Verkada's technology to real problems in the real world (rising retail crime, warehouse safety compliance, school security, healthcare facility management, and more) and pitch them with specificity and conviction to the reporters covering those beats.
• Build and maintain relationships with reporters covering enterprise tech, AI, physical security, and the industries we serve.
• Write across formats: press releases, pitches, bylines, briefing documents, messaging frameworks, op-eds, talking points, FAQs.
• Prepare spokespeople for media with interview prep, message development, and ongoing coaching.
• Monitor the news cycle and respond quickly and strategically to breaking developments – whether that's a surge in retail crime, a workplace safety incident, or a shift in the regulatory landscape.
• Use AI tools to do your job better and more efficiently.

Requirements

• 5-7 years of communications experience in-house at a tech company and/or at an agency with serious B2B/enterprise clients with a strong media relations track record.
• Vertical storytelling instincts. A fast, credible student of the industries Verkada serves who can understand where our products make an impact and turn that into a pitch.
• Writing that earns trust. Clear, concise, and human prose, even when explaining a complex or nuanced topic.
• Sound judgment under pressure. Someone who can prioritize well when everything feels urgent and knows the difference between fast and sloppy.
• A builder mentality. We're a lean, collaborative team where everyone contributes ideas, owns outcomes, and isn't afraid to experiment.

Preferred

• Experience in enterprise SaaS or adjacent B2B verticals.
• Experience with research-driven storytelling and proprietary data initiatives.
• Familiarity with crisis communications and issues management.