Communications Manager-College of Nursing at University of Florida | Gainesville, FL | $70K/yr – $80K/yr

University of Florida

Communications Manager-College of Nursing

Gainesville, FL (On-site)

$70K/yr – $80K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive communications leadership for UF College of Nursing by shaping strategy, brand and content across print, digital and social channels.

Own development and execution of integrated marketing and communications strategies.
Must-have: Masters degree or equivalent in a related field.
Standout: Leads creative services, brand management, and internship program.

Job Description

Responsibilities

Helps develop and implement the College of Nursing’s integrated marketing and communication strategies to effectively promote the college, its academic programs, research, clinical practice and community engagement initiatives across key audiences.
Duties include, but are not limited to:
Building collaborative working relationships with academic leaders, faculty, staff and affiliated health system or community partners to gather information and support shared projects and strategy.
Leveraging compelling and unique communications tools to shape powerful storytelling.
Working with the college webmaster and UF Health Communications digital teams to develop, design and maintain web content using the WordPress platform, ensuring alignment with UF and UF Health policies, brand design standards and accessibility requirements and ensuring analytics-based approaches reflect best practices and optimize SEO.
Guiding social media strategy across platforms to enhance the reputation and visibility of the college and its missions; setting editorial calendars for social accounts; monitoring key metrics to gauge effectiveness of efforts and sharing reports, using data to identify and recommend opportunities for enhanced engagement.
Gathering data and conducting research to inform strategies, establishing defined goals and developing metrics to track success, and adjusting processes or approach as needed.
Interpreting, applying and complying with all university and UF Health communications, marketing, branding and media policies and standards to college marketing and communications activities.
Planning and managing the marketing and public relations budget in collaboration with the Executive Director of Operations and Strategic Initiatives and marketing/communications leadership.
Content Development, Creative Direction & Brand Management - Responsible for the creation, design and distribution of internal and external communications across print, digital, web and social media platforms.

Requirements

Masters degree in an appropriate area; or a bachelors degree in an appropriate area and two years of relevant experience.

Preferred

Excellent writing, editing, proofreading and oral presentation skills, with the ability to conceptualize, develop and produce content for a variety of communications channels.
Proficiency in Associated Press style, Microsoft Word, Excel and PowerPoint and other relevant communications platforms.
A commitment to creativity, accuracy, attention to detail and a customer service-oriented attitude.
Demonstrated ability to work collaboratively and collegially in an energetic, fast-paced environment.
Effective time management and organizational skills; the ability to successfully manage multiple projects simultaneously.
The ability to effectively manage, coach, mentor and motivate others while holding them accountable for well-defined goals and deliverables within specified timelines.
Experience in higher ed and/or health care preferred.

University of Florida

University of Florida is a major, public, comprehensive, land-grant, research university. The state's oldest, largest and most comprehensive university, it is among the nation's most academically diverse public universities. University of Florida has a long history of established programs in international education, research and service. It was founded in 1853 and is based in Gainesville, Florida.

Gainesville, Florida, USA

31K employees (958 in marketing)

UF.edu