Responsibilities

• Responsible for working with the Director of Communications on creating, implementing, and measuring success of: a comprehensive marketing, communications and public relations program that will enhance the City's image and position within the local market and the general public, and facilitate internal and external communications: and all organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.
• Ensures articulation of City's desired image and position, assures consistent communication of image and position throughout the organization, and assures communication of image and position to all constituencies, both internal and external.
• Develops novel approaches, methods and designs to positively promote the City's image.
• Responsible for editorial direction, design, production and distribution of all organization publications.
• Coordinates media interest in the Organization and ensures regular contact with target media and appropriate response to media requests.
• Works with management and other staff to: develop and maintain a strategic perspective-the base on local market and constituent needs and satisfaction-in organizational directions, program and services, and decision making; and ensure the overall health and vitality of the City.
• Responsible for the achievement of marketing /communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the City Manager's Office.
• Manages staff along with the Director of Communications, which may include interviewing and selection, job description preparation, professional development, goal setting, performance management, coaching and mentoring, employee counseling, and separations. Reviews and approves time records, expense reports, requests for leave, and overtime.
• Works with City staff and officials to develop and coordinate City newsletter.
• Works with City staff and officials to develop and coordinate responses to media requests.

Requirements

• Education, Training & Experience Guidelines: Bachelor's Degree in Communications, Journalism, Public Relations, Marketing, or related field required; AND five years' increasingly responsible experience in journalism, communications, and public relations required; public sector experience is preferred.
• Knowledge of: - State and federal rules and regulations, covering municipal government, including open records, elections, open meetings, and the Texas Public Information Act. - Principles, techniques, and objectives of marketing, public information, mass communications, media relations, and community relations programs. - Developing and managing budgets. - Professional journalistic methods, including research, presentation, and publication. - Current legislative, political, and economic trends in state and federal government programs. - Methods, techniques, and equipment used in the production of video projects. - Local community resources and state and regional community services programs. - Legal, ethical, and professional rules of conduct for municipal government employees.
• Skill in: - Coordinating the City's public information programs, projects, and operations, and developing community relations and communications programs from concept to completion. - Analyzing information from a variety of sources and developing effective action plans. - Maintaining composure and working effectively in a high-pressure environment with changing priorities. - Writing press releases, making presentations and negotiating with the media. - Shooting and editing of videos - Website updates - Preparing and presenting information to diverse audiences, including public speaking engagements. - Interpreting and explaining federal and state rules and regulations, and City policies and procedures. - Establishing and maintaining cooperative working relationships with media representatives, City employees, public officials, and representatives from other regional agencies. - Operating a personal computer utilizing a variety of business and specialized presentation software. - Strong oral and written communication skills.
• Ability to: - Manage multiple projects at a time. - Apply abstract principles to solve complex conceptual issues. Requires multiple periods of intense concentration. - Work well under pressure. - Coach and educate others. - Lead with strategic thinking and initiative. - Have a sophisticated executive presence and ability to influence and negotiate at all levels.
• License and Certifications: - A valid Texas State Driver's License is required.