Responsibilities

• Support the development and execution of integrated communications programs that align earned, owned, and influencer channels with business and marketing objectives.
• Translate product launches, brand initiatives, and partnerships into compelling narratives that resonate across media, digital platforms, and AI-driven discovery channels.
• Ensure messaging is clear, consistent, and aligned across communications and live event experiences.
• Build and maintain relationships with journalists, editors, and content creators across technology, consumer, and lifestyle verticals.
• Execute proactive and reactive media outreach, including drafting pitches, preparing briefing materials, coordinating interviews, and managing follow-ups.
• Support media strategy to strengthen brand authority, increase share of voice, and drive high-quality coverage.
• Lead communications support for product launches, brand campaigns, and key events including press briefings, trade shows, and experiential activations.
• Act as project manager for regional press events, retailer activations, and mid-scale brand experiences, overseeing planning, logistics, timelines, and on-site execution.
• Partner with internal teams and external agencies to support marquee events (e.g., CES, Super Bowl, Olympic partnerships), ensuring TCL delivers a premium and memorable brand presence.
• Coordinate communications tied to key brand partnerships and sponsorships across sports, entertainment, and technology.
• Ensure events are amplified through integrated media, social, and influencer strategies to drive consumer engagement and demand.
• Support identification and management of influencers and creators aligned with brand strategy and campaign goals.
• Coordinate content development and publishing timelines to complement earned media and event activations.
• Track and report on influencer performance, engagement, and campaign impact.
• Monitor media coverage, sentiment, and share of voice using media intelligence and analytics tools.
• Develop reporting summaries and dashboards to evaluate campaign and event performance.
• Contribute to a test-and-learn approach to continuously improve communications and event effectiveness.
• Partner cross-functionally to ensure events and campaigns generate measurable consumer demand and brand lift.
• Develop and edit high-quality communications materials including press releases, messaging frameworks, executive talking points, and owned content.
• Ensure all materials reflect brand voice, accuracy, and consistency across channels.

Requirements

• 3–5 years of experience in communications, public relations, events, or brand communications (agency or in-house).
• Experience supporting technology, consumer electronics, or lifestyle brands.
• Demonstrated experience with media outreach, press engagement, and event support or execution.
• Strong writing, editing, and organizational skills.
• Experience supporting product launches, campaigns, and live or virtual events.
• Familiarity with media monitoring tools and performance reporting.
• Ability to manage multiple priorities and operate effectively in a fast-paced, cross-functional environment.

Preferred

• Experience working in a global or matrixed organization.
• Exposure to influencer and creator programs.
• Understanding of how earned media integrates with social and digital amplification.
• Interest in how communications influences AI-driven search and content discovery.
• Personal or professional experience with content creation (social, video, editorial).

Benefits

• Vacation: Starting at 15 days per year
• Health & Wellness Days: 10 days per year (prorated based on start date)
• Paid Holidays: 12 days per year
• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Retirement Plan
• Pension Plan