Responsibilities

• Develop and customize web content management tool (Terminal 4) to streamline internal processes and create a website that better engages with external users
• Design and create engaging web pages that present information clearly and succinctly
• Implement and enforce SEO best practices, including for AI search (AEO), for content creators across the site
• Be responsible for content optimization and successful organic search ranking of lehman.edu and other web properties.
• Establish and maintain internal processes and protocols following industry-standard best practices for versioning, security, and ADA compliance
• Work directly with faculty and staff stakeholder groups to ensure alignment to Lehman College brand and style guidelines
• Act as liaison between Communications and Marketing, and Information Technology for backend web site support; as well as necessary, external vendors; communicates with cross- functional teams to identify challenges and improvements to processes; recommends ways to keep lehman.edu, home page, other landing pages and microsites up to date.
• Collaborate with the media relations, writers, graphic design, social marketing and multimedia teams

Requirements

• Bachelor’s degree and six years’ related experience required.
• Bachelor's degree in digital marketing, journalism or communications and six years of experience in developing web content, preferably for higher education
• Ability to organize and present information on the web in ways that are intuitive to an end user
• Excellent writing and editing skills
• Adept at using tags, categories, SEO keywords, AEO, and other metadata to maximize reach and relevance of content
• Familiarity with web accessibility standards for written and visual content and application of styles
• Experience in using data analytics and user testing to guide decision making and revisions
• Proven understanding of search engine optimization and answer engine optimization tactics, both content and technical, and the impact of each tactic
• Ability to work occasional nonstandard business hours, including evenings and weekends, when warranted by College
• Strong analytical mindset and critical thinking skills

Benefits

• CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.