Responsibilities

• Develops and manages annual marketing plan in collaboration with Membership, Childcare, Programs, Development and Human Resources; monitors the achievement of this plan, taking appropriate action to ensure that the goals and objectives are met.
• Develops and designs printed materials in collaboration with Membership, Childcare, Programs, Development and Human Resources; this includes, but is not limited to, program guides, camp guides, outreach materials, brochures, banners, posters, postcards, business cards and other promotional materials.
• Develops and updates content and design of website in conjunction with Membership, Childcare, Programs, Development and Human Resources.
• Responsible for managing, writing and designing the content of electronic communications to members and staff; this includes emergency communications.
• Provides leadership and oversight to all staff, ensuring that all social media activity reinforce the Rye YMCA’s identity as a cause driven organization.

Requirements

• Bachelor's degree in related field preferred or equivalent combination of education and experience.
• Previous professional experience in membership, marketing and/or sales preferred.
• Excellent computer skills and proficiency in various creative software products, as well as Word and Excel.
• Must have good interpersonal, public relations and communications skills, including the ability to make presentations and handle media inquiries.

Preferred

• Bachelor's degree in related field preferred or equivalent combination of education and experience.
• Previous professional experience in membership, marketing and/or sales preferred.