Communications and Digital Media Specialist

Rockville, MD (On-site)

$55K/yr – $65K/yrMid Level2+ years expFull time

Posted 13 days ago

Job Summary

Own the organization’s social media and multimedia storytelling, from planning and production to analysis and optimization, across multiple platforms, while coordinating with the External Affairs team.

  • Lead content creation and scheduling across platforms
  • Track analytics and drive audience growth
  • Support branding and advocacy communications

Job Description

Responsibilities

  • Develop, schedule, and publish engaging content across Facebook, Instagram, LinkedIn, YouTube, and emerging social media platforms.
  • Maintain a monthly social media content calendar aligned with organizational priorities, advocacy initiatives, fundraising campaigns, community events, and public awareness efforts.
  • Monitor engagement, respond to comments and messages as appropriate, and elevate sensitive inquiries to the Director of External Affairs and Government Relations.
  • Track social media analytics and prepare regular performance reports with recommendations to increase audience growth and engagement.
  • Stay current on digital marketing trends, platform updates, and nonprofit communication best practices.
  • Photograph programs, housing communities, events, volunteers, staff, donors, elected officials, and community partners.
  • Produce and edit short- and long-form videos for fundraising campaigns, advocacy initiatives, recruitment, public awareness, and organizational communications.
  • Conduct interviews with staff, volunteers, donors, community partners, and, when appropriate, clients to develop compelling stories.
  • Create visual content that highlights client success, housing outcomes, advocacy efforts, volunteer engagement, donor impact, and community partnerships while maintaining confidentiality and dignity.
  • Organize and maintain MCCH's digital photo, video, and multimedia library.

Requirements

  • Education: Associate's or Bachelor's degree in Communications, Marketing, Digital Media, Journalism, Public Relations, Graphic Design, Multimedia Production, or a related field preferred. Equivalent professional experience may be considered.
  • Two (2) to four (4) years of experience in communications, social media, digital marketing, multimedia production, public relations, or nonprofit communications.
  • Experience creating content for multiple social media platforms.
  • Experience with photography, videography, and multimedia storytelling.
  • Experience maintaining websites using content management systems.
  • Experience supporting communications, marketing, advocacy, or fundraising initiatives preferred.
  • Nonprofit experience preferred.
  • Knowledge, Skills & Abilities: Excellent written, verbal, and visual communication skills.
  • Knowledge, Skills & Abilities: Strong storytelling abilities with an eye for compelling photography, videography, and graphic design.
  • Knowledge, Skills & Abilities: Proficiency with social media management platforms and content scheduling tools.

Salaries

Posted range

$55K/yr – $65K/yr

Taken straight from the job posting.

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Communications and Digital Media Specialist

The Montgomery County Coalition for the Homeless · Rockville, MD · On-site