Communications & Digital Marketing Director

Lexington, MA (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Lead strategic communications across Meharry Medical College to support the Strategic Plan and boost recruitment, brand, and patient volume.

  • Own development and execution of a comprehensive communications strategy aligned with the Meharry Strategic Plan.
  • Must-have: 7+ years in communications and a Master’s degree in a related field.
  • Standout: Leads multi-channel initiatives (digital content, social media, media relations) with budget oversight.

Job Description

Responsibilities
  • Assist Academic Dean, SVP of Health Affairs, and SVP of Institutional Advancement in the development of a strategic communications plan to support the mission, goals and objectives for the College aligned with the Meharry Medical College Strategic Plan
  • Drive, create, and manage strategies that assist with student and faculty recruiting, building brand awareness, and driving patient volume
  • Manage communications team of direct reports including: Social Media Strategist, Web Content Manager, and Clinical Marketing Manager
  • Lead the creation and development of a digital content strategy and roadmap to drive organizational alignment and buy-in from stakeholders
  • Secure, coordinate and manage various promotional vendors such as display companies, photographers, videographers, advertisers, printers, etc. ensuring timely delivery of materials, appropriate estimation and invoicing
  • Responsible for data, reports, deliverables including web site analytics, social media analytics and customer service reports
  • Effectively execute the tactical plan which may include (and not be limited to) advertising campaigns, social media outreach, online communications, and other tactics
  • Serve as a key contributor to the market research process helping to ensure that the promotional tactical plan is aligned with results and recommendations from the market research
  • Develop promotions budgets and manage expenses within budget parameters
  • When appropriate, facilitate media planning opportunities
Requirements
  • Strong organizational skills and the ability to solve problems and work independently in a timely fashion
  • Knowledge of academic medical centers, hospitals or other health-related concerns; higher education; and communications advertising, public relations, promotions/events and web communications
  • Excellent written and verbal communication skills
  • Excellent interpersonal communication skills
  • Experience with use of web content management systems
  • Ability to understand and utilize Search Engine Optimization
  • Ability to meet budget and deadlines
  • Strong project management skills to oversee the development and production of multiple projects
  • A Master's degree in Communications, Marketing, Public Relations, Business Administration or related field
  • 7 or more years of experience in Communications and Experience in academic or health care related field preferred
Meharry Medical College logo

Meharry Medical College

MissionMeharry Medical College exists to improve the health and health care of minority and underserved communities by offering excellent education and training programs in the health sciences; placing special emphasis on providing opportunities to people of color and individuals from disadvantaged backgrounds, regardless of race or ethnicity; delivering high quality health services; and conducting research that foster the elimination of health disparities. VisionTo achieve national recognition as a community-focused quality-driven academic health center noted for its: * Uniquely nurturing, highly effective educational programs * Preeminence in health disparities research * Culturally sensitive, evidence-based health services * Significant contribution to the diversity of the nation's health professions work forceFoundedMeharry Medical College was founded in 1876 as the Medical Department of Central Tennessee College of Nashville , under the auspices of the Freedman's Aid Society of the Methodist Episcopal Church. In 1900, Central Tennessee College became Walden University , and by 1915 the College gained a separate corporate existence from the university.AccreditationMeharry Medical College is fully accredited by the Southern Association of Colleges and Schools (SACS). SACS is the college's primary accrediting agency and may be contacted at the following address, telephone number, or Website to inquire about Meharry's accreditation status: Southern Association of Colleges and Schools, Commission on Colleges, 1866 Southern Lane, Decatur, Georgia 30033-4097; telephone 404-679-4500; Website: http://www.sacs.org. The College also has accreditation for the Schools of Medicine, Dentistry, and Graduate Studies and Research. AffilliationsMeharry Medical College is affiliated with the United Methodist Church.

Nashville, Tennessee, USA
1.6K employees (19 in marketing)

Traffic Signals

Monthly Visitors
137.9K
Traffic Source Mix
Search
44.3%
Direct
45.2%
Referral
7.7%
Social
0.8%
Paid
1.9%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
17 (1% of company)

Funding

Total Funding
$8.6M
Last Raise
$8M
Grant, 3 years ago

Funding History

  • Oct 2022
    Grant • $8M
  • Apr 2021
    Grant • $645.2K

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