Director, Product Communications and Special Projects
PRover
Lake County, IN (Remote)
$140K/yr - $150K/yrIn-houseFull-timeDirector/executive
10 hrs ago
Communications Data Analyst
Ohio, USA (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 5 months ago
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Job Summary
This role focuses on building and maintaining metrics dashboards, analyzing campaign data, and translating insights into actionable strategies. Responsibilities include stakeholder CRM, audience research, and data visualization for leadership. Requires 3+ years in data analytics and proficiency in tools like Google Analytics, Tableau, or Power BI.
Job Description
Responsibilities
- Develop and maintain metrics dashboards to track the performance of communications initiatives across platforms, including digital media, social media, email campaigns, websites, and events.
- Develop and maintain a stakeholder engagement database or CRM system that tracks interactions across communications platforms.
- Analyze campaign data to evaluate communication effectiveness, audience engagement, and return on investment (ROI).
- Collaborate with the Strategic Communications team to establish key performance indicators (KPIs) for campaigns and communication initiatives.
- Identify trends, patterns, and insights from data to recommend improvements to communication strategies.
- Conduct audience research, including surveys, focus groups, and stakeholder feedback analysis.
- Develop reports, dashboards, and data visualizations that present insights clearly to leadership and stakeholders.
- Translate complex analytical findings into clear, actionable narratives that guide strategic communications decisions.
- Stay informed on emerging trends in data analytics, communication technologies, and audience analysis.
- Ensure data accuracy, integrity, and compliance with applicable policies and security requirements.
