Responsibilities

• Manage social media channels (50% of your time)
• Schedule and execute content on Shelburne Farms social media channels based on biweekly newsletters, events calendar, and special promotions as assigned, using existing (or drafting brand-aligned) templates, graphics, images and text (4-5 posts per week).
• Monitor and respond to public and private questions/comments/misinformation across our channels in consultation with the Communications team as needed.
• Respond to brand mentions, amplify or share content from brand ambassadors, partners, and customers.
• Listen, document, and report weekly on post performance, pain points, insights, and sentiment gleaned from social media with the Communications team.
• Contribute content/photos to weekly internal & community e-newsletter as needed.
• Web content updates (25% of your time)
• Support web content updates on shelburnefarms.org, including updates to online calendar events.
• Maintain & monitor Shelburne Farms up-to-date presence across 3rd party sites (e.g., Google, Trip Advisor, HelloBurlington, Kids VT, SevenDays).
• Monitor and respond to public questions/comments/misinformation across 3rd party sites in consultation with the Communications team as needed.
• Print publications management (25% of your time)
• Update design, order, and maintain routine publications across Shelburne Farms departments (letterhead, product labels, inn materials).
• Manage inventory and onsite distribution of print publications and resources.
• Update and manage tabling, point-of-sale, and marketing materials.

Requirements

• Professional experience in managing social media on behalf of a company or organization. Expert knowledge of social media platforms, mainly Facebook and Instagram.
• Facility with or willingness to learn web content management system, e-marketing software, and project management software.
• Working knowledge of Adobe Creative Suite.
• Excellent written communication skills with care for the details.
• Willingness to learn and abide by brand guidelines and best practices.
• Proficiency in Google WorkSpace.

Nice to have

• Photography and/or video skills.
• Familiarity with utilizing social media analytics to measure effectiveness.
• Experience with Sprout Social (or similar social media dashboard) is helpful but not required.

Benefits

• Details on benefits for part-time, year-round employees are available here for review .