Responsibilities

• Act as the primary liaison between the Innovation District and MarComm, ensuring collaboration and alignment of shared priorities.
• Develop and maintain a strategic and effective communication plan for UGA’s Innovation District in line with the university’s strategic priorities.
• Develop story ideas; conduct interviews with faculty, staff and stakeholders; and write high-quality content to elevate the Innovation District through compelling storytelling.
• Oversee the Innovation District’s digital communications, managing official associated social media channels, calendar and websites. Coordinate social media posts with UGA’s central accounts for greater visibility and impact. Maintain and update content to ensure accuracy, relevance, and consistency with the institution’s brand and messaging.
• Develop, design and review presentations, newsletters, publications, infographics and talking points to inform and market to Innovation District stakeholders.
• Regularly analyze communication metrics to inform and refine overall strategy.
• Work with an event manager to plan and implement occasional special events for the Innovation District.
• Write editorial content for MarComm’s central channels.
• Adapt content for different channels and contexts while maintaining UGA’s brand voice and tone throughout.
• Interview faculty, staff, students, and campus stakeholders to gather information and develop story content; follow up with sources for review and approval as needed.

Requirements

• Bachelor’s degree in a related field or equivalent and 2 years of professional experience
• Strong knowledge of marketing, communications, and public relations principles
• Strong project management skills with the ability to coordinate with multiple stakeholders and deadlines
• Strong organizational skills and the ability to prioritize competing demands.
• Familiarity with digital communications platforms, content management systems, and project management tools.
• Exceptional written and verbal communication skills, including copywriting, editing, general interest writing, and technical/science writing
• Demonstrated ability to work independently with a high degree of judgment, discretion, and professionalism