Own enrollment communications from strategy to execution, focusing on audience-aligned messaging, multi-channel content, and data-driven optimization.

• Responsibilities: Develop and execute enrollment-focused communication strategies that support student recruitment, enrollment, and engagement objectives.
• Create and maintain communication plans aligned with client goals, target audiences, and enrollment priorities.
• Write, edit, and proofread content across email campaigns, websites, social media, digital advertising, and other student-facing communications.
• Review communications deliverables for consistency in messaging, tone, voice, and institutional brand standards.
• Work with Swim team members and client stakeholders to gather information, develop messaging frameworks, and align communications with enrollment priorities.
• Provide editorial feedback that improves content clarity, audience engagement, and message effectiveness.
• Coordinate the development and delivery of communications assets across multiple projects and deadlines.
• Monitor communication performance metrics and campaign results, identifying trends and opportunities for improvement.
• Support audience segmentation, content optimization, and message testing efforts across enrollment campaigns.
• Maintain project documentation and communicate progress, risks, and emerging needs to project teams.

Requirements

• 2-5 years of professional experience in communications, marketing, content development, public relations, or a related field.
• A bachelor’s degree in a related discipline is preferred but not required.
• Demonstrated experience writing and editing content for diverse audiences across digital and print channels.
• Exceptional written communication, copyediting, and proofreading skills with strong attention to detail.
• Ability to adapt messaging, tone, and voice to align with brand standards and audience needs.
• Experience developing communication plans and supporting strategic communication initiatives.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Proficiency with Google Workspace and familiarity with content management systems, email marketing platforms, and project management tools.
• Analytical mindset with the ability to interpret communication performance data and apply insights to future efforts.
• Collaborative, proactive professional with a commitment to delivering high-quality communications and supporting enrollment success.

Preferred

• Experience supporting higher education institutions, enrollment management initiatives, student success efforts, or mission-driven organizations.
• Ability to translate complex processes, policies, and institutional information into clear, student-centered communications.