Communications and Advertising Specialist - School of Media Arts and Design

Harrisonburg, VA (On-site)

$40K/yr – $44K/yrMid LevelFull time

Posted 5 days ago

Job Summary

Own and drive SMAD external communications initiatives, coordinating content creation, alumni outreach, and campus partnerships while supporting front-office and special events.

Lead content across social and email to inform audiences about SMAD
Coordinate alumni outreach and events with campus partners
Support website updates and administrative tasks

Job Description

Responsibilities

Social media and advertising
Coordinate the research, creation and publishing of content across social media to promote and inform targeted audiences about the School of Media Arts and Design
Create and manage bulk email communications to specific audiences, including faculty, alumni, current students and prospective students
Collaborate with colleagues in the College of Arts and Letters (CAL), CAL departments and other JMU offices on coordinated campaigns and communications
External and internal outreach
Cultivate connections with alumni
Research, report and write alumni profiles for the SMAD website
Research, report and write news updates about SMAD student, faculty, staff and alumni accomplishments for the SMAD website
Assist the associate director with updating and maintaining the SMAD website
Coordinate alumni visits, guest lecture opportunities, workshops for students, and other alumni events

Requirements

Excellent oral and written communication skills
Experience in visual design and/or advertising/marketing
Experience in multimedia production
Ability to prioritize assignments and meet deadlines
Basic knowledge of website content management
Proficient with Microsoft Office Suite (including Excel, Outlook, Word, PowerPoint and Teams)
Ability to work as part of a team
Ability to effectively mentor students

Preferred

Experience monitoring and assessing website, social media and campaign analytics
Expertise in visual design programs, such as Adobe Creative Cloud software, Canva/Affinity software
Proficiency in photography, videography and/or photo and video editing
Experience with managing social media, such as Facebook, Instagram and LinkedIn
Familiarity with JMU policies, procedures and systems, such as Cascade
Familiarity with AP style

Benefits

Generous Leave: Enjoy paid vacation, sick leave, parental leave, community service leave, and 19 paid holidays annually.
Comprehensive Health Coverage: Access high-quality health insurance options that fit your needs.
Retirement Options: Plan for your future with retirement benefits through the Virginia Retirement System.
Employee Well-Being: Our Balanced Dukes program promotes wellness and work-life integration through resources, events, and support.
Tuition Waiver Program: Advance your education with our tuition waiver program for undergraduate and graduate courses taken at JMU.

James Madison University

James Madison University offers programs on the bachelor's, master's and doctoral levels with its primary emphasis on the undergraduate student. Established March 14, 1908, JMU has been a coeducational institution since 1966.Mission: We are a community committed to preparing students to be educated and enlightened citizens who lead productive and meaningful lives.

Founded in 1994

Harrisonburg, Virginia, USA

7.4K employees (518 in marketing)

www.jmu.edu