Communication and Membership Director at Tampa Yacht and Country Club | Tampa, FL | $56K/yr – $70K/yr

Communication and Membership Director

Tampa, FL (On-site)

$56K/yr – $70K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the member communications and brand voice for a private club, coordinating multi-channel messaging to engage, onboard, and retain members while expanding social and digital presence.

Communications strategy and calendars across email, newsletters, website, app, SMS, and print.
Social media and digital content to promote events, amenities, programs, and member experiences.
Membership recruitment and sales cycle coordination with cross-department partners.

Job Description

Responsibilities

Develop and execute a comprehensive communication strategy that supports member engagement, satisfaction, and retention.
Oversee all member communication channels, including email campaigns, newsletters, website content, mobile applications, text messaging platforms, and printed publications.
Create and maintain communication calendars to ensure timely and consistent messaging.
Develop new communication avenues and technologies to improve member awareness and engagement.
Manage production and distribution of membership communications including newsletters, email campaigns, and promotional materials. Includes monthly Yacht Clubber and quarterly or bi-annual member events. Includes management of mailing of items to members. Partner with department heads to gather and communicate relevant Club information.
Ensure communications are accurate, timely, engaging, and aligned with Club objectives.
Support onboarding communications for members and promote participation in Club programs and events.
Create, manage, and monitor all official Club social media accounts and digital platforms.
Develop and execute social media content strategies that promote Club events, amenities, programs, traditions, and member experiences.
Manage production of engaging content including photography, video, graphics, and written posts.

Monitor social media engagement and respond appropriately to comments, messages, and inquiries in accordance with Club policies.
Maintain content calendars for social media and digital marketing initiatives.
Track and analyze social media performance metrics and provide recommendations for improvement to management and the Communications Committee.
Ensure all digital content reflects the Club's brand standards and reputation.
Stay current on social media trends, technologies, and best practices.
Serve as the guardian of Tampa Yacht and Country Club's brand identity and messaging.
Manage relationships with outside marketing, graphic design, photography, and media vendors as needed.
Oversee the Club website and member portal, ensuring content remains accurate, current, and engaging.
Develop and execute strategic membership recruitment plans aligned with the club’s goals and capacity.
Manage the full membership sales cycle, including prospect inquiries, tours, follow-up, and application processing.