Responsibilities

• Manage, write and edit marketing material production across various mediums
• Facilitate partnerships between producers and buyers to promote target agricultural commodities
• Support farmers and commodity groups in meeting market requirements and opportunities, including certifications, traceability, and sustainability metrics
• Design and implement strategies to increase market access for producers
• Participate in or organize promotional events in support of marketing
• Work with the IAMP internal team, implementing partners and administrating partners to promote the benefits of target agricultural commodities to buyers and consumers
• Develop marketing plans, creative briefs and executive briefs for campaigns
• Other duties as assigned

Requirements

• Three years working in the marketing/brand development/social media space, including at least three of the following:
• Developing and managing marketing plans
• Analyzing marketing data to inform marketing direction
• Content marketing story identification, development, and versioning specific to published platforms
• Web authoring
• Social media management across multiple platforms
• Graphic design
• Photo and video shoot art direction
• Supervising and directing the work of individuals or leading project teams
• Required Education: Masters Degree in Marketing, Communications, Graphic Design or Public Relations; two years of experience and a Bachelors Degree in a related field may substitute for a Masters Degree
• Required Other: Must be able to work nonstandard business hours as needed

Preferred

• Experience with agricultural production, marketing, or both, preferably in Idaho
• Experience using a content management system for publishing web content
• Experience producing and editing informational and marketing collateral
• Knowledge of management and supervisory techniques
• Experience with project management applications
• Understanding of digital marketing best practices
• Understanding or experience with Google Analytics 4