Responsibilities

• Lead/support all elements of commercialization marketing for the Stock business of indoor and outdoor lighting solutions.
• Understand target verticals and customer types and help develop the optimal marketing mix to reach those customer personas.
• Develop unique value propositions and clear messaging frameworks that differentiate our products.
• Help develop the strategy and lead the implementation of sales enablement tools and marketing materials for channel partners to effectively articulate the value propositions of products and solutions.
• Partner with the Demand Generation team to design marketing campaigns targeted to specific channel partners, market segments and customer types to create awareness and produce lead generation.
• Establish and review KPIs/metrics for all commercialization activities to ensure ROI.

Requirements

• Bachelor's degree in marketing or related
• 3+ years of work experience in marketing tangible products
• Experience leading projects and team meetings
• Excellent communication and presentation skills; ability to interact with various cross-functional teams within the organization
• Must be legally authorized to work in the United States without current or future company sponsorship needs.

Preferred

• AI experience

Benefits

• Benefits Overview: Company subsidized benefits plan offerings that include Medical, Health Savings Account, Dental, 401K retirement plan with company match, Employee Stock Purchase Plan (ESPP), Paid Time Off, including paid vacation, holidays/personal days, tuition reimbursement and products discounts. Ability to purchase supplemental benefits that include supplemental life insurance, dependent life insurance, vision insurance and Accidental Death & Dismemberment insurance, health care flexible spending account and dependent care flexible spending account.