Drive end-to-end marketing for the Commercial segment, aligning with West Region sales and multi-channel campaigns.

• Own the end-to-end marketing roadmap for the Commercial segment with multi-channel initiatives and regional targets.
• Must-have: Proven B2B marketing expertise for the Commercial market with multi-channel programs.
• Standout: Strong cross-functional alignment with West Region sales and MDF management.

Responsibilities

• Strategize & Execute Integrated Plans: Own the end-to-end marketing roadmap for the Commercial segment, designing high-impact initiatives that consistently exceed regional booking targets and pipeline health metrics.
• Drive Sales & Partner Synergy: Serve as the lead marketing advisor to the West Region sales organization, equipping teams and partners with localized tools and Everpure resources to maximize market penetration.
• Manage Full Campaign Lifecycles: Lead the creation and localization of global content into multi-channel initiatives (digital, events, and co-marketing) that engage target personas throughout the entire buyer’s journey.
• Optimize Performance through Data: Rigorously track KPIs and pipeline velocity to provide actionable insights, ensuring every dollar of the marketing budget is allocated toward the highest ROI activities.
• Oversee Strategic Budgets: Manage regional marketing funds and partner MDF programs with excellence, ensuring fiscal responsibility and resource efficiency across all local programs.
• Mobility: Ability to travel to various locations, including international destinations, to fulfill job responsibilities up to 50% of the time.

Requirements

• B2B Marketing Expertise: Proven success in developing and scaling integrated marketing programs specifically tailored to the Commercial market.
• Segment Specialization: A strong analytical, data-driven mindset, with the ability to translate insights into compelling Commercial business cases and actionable marketing strategies.
• Campaign Mastery: Extensive experience executing multi-channel co-marketing initiatives and partner-led programs that result in new customer acquisition.
• Analytical Mindset: Proficiency in translating complex performance metrics and market trends into compelling business cases and actionable growth strategies.
• Execution & Collaboration: Ability to thrive in high-growth environments, managing multiple high-priority projects while collaborating effectively with executive leadership and external partners.

Benefits

• And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events. Check out purebenefits.com for more information.