Responsibilities

• Shape e-commerce and GTM strategy —define the customer problem, size the opportunity, identify priority segments, and shape the value proposition, market sequencing, channel approach, and commercial roadmap.
• Drive analytical decision-making —analyse customer journeys, growth funnels, trading performance, and behavioural data to identify opportunities, diagnose performance gaps, and recommend clear actions.
• Build commercial cases and KPI frameworks —forecast and monitor outcomes including traffic, acquisition, conversion, basket size and average order value, purchase frequency, repeat purchase, LTV, and incremental revenue; use the evidence to guide investment and prioritization choices.
• Embed experimentation and personalization —partner with Product, Marketing, Analytics, and Data Science to design A/B tests, apply segmentation and predictive insights, and improve customer relevance and conversion.
• Own the full GTM lifecycle —connect commercial strategy to launch planning, customer activation, market readiness, adoption, retention, learning, and continuous optimization.
• Create performance visibility —build dashboards, decision-ready reporting, and review rhythms that turn data into recommendations, owners, and measurable performance improvements.
• Lead cross-functional orchestration and change —align global teams around customer outcomes, commercial goals, decisions, risks, dependencies, and business readiness; influence stakeholders through clear analysis and compelling narratives.
• Build scalable e-commerce playbooks —codify repeatable approaches for segmentation, proposition development, launch, experimentation, adoption, optimization, and transfer into business-as-usual ownership.

Requirements

• Minimum 5 years of experience in management consulting, commercial strategy, e-commerce, digital commerce, growth, product, or GTM. Consultancy experience supporting transactional e-commerce, digital storefronts, D2C, technology, games, or entertainment is strongly preferred.
• Commercial modelling experience including opportunity sizing, forecasting, scenario analysis, business-case development, and assessing incremental revenue and customer value.
• Strong hands-on analytical capability including working with SQL, Tableau or similar BI tools, spreadsheets, KPI modelling, segmentation, funnel diagnostics, and AI-enabled analytical tools to generate actionable insights.
• Structured, hypothesis-driven problem-solving with the ability to bring clarity to complexity, test assumptions, and make practical recommendations from incomplete information.
• Experience with experimentation and optimization including A/B testing, test design, measurement, and using results to improve customer journeys and commercial performance.
• Strong e-commerce and customer-lifecycle understanding including digital storefronts, merchandising, offers and promotions, acquisition, conversion, checkout, basket value, repeat purchase, and personalized customer experiences.
• Proven ability to connect strategy to execution translating insight into clear choices, roadmaps, operating plans, and measurable outcomes.
• Strong cross-functional leadership with the communication, facilitation, and stakeholder-management skills to influence product and business decisions at all levels.
• Experience leading business readiness and change for new digital capabilities, customer propositions, or commercial operating models.
• Product management or agile delivery experience is a plus.

Preferred

• Pace and agility to react and adjust to changing customer and business needs.
• Passion for delivering measurable business and customer value.
• Curiosity to explore data, challenge assumptions, and translate insight into action.
• Commercial judgment to balance customer value, business impact, pace, and practical constraints.
• A growth mindset and commitment to experimentation and continuous improvement.
• Respect for diverse perspectives, backgrounds, and experiences.
• Commitment to collaboration, transparency, and accountability.
• A strong voice for the customer and the market.