Commercial Lines Marketing Manager

Birmingham, AL (Hybrid)

Salary Not AvailableSenior Level8+ years exp

Posted 5 weeks ago

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Job Summary

Own the commercial lines submission and market-management process, balancing account strategy, underwriting dialogue, and proactive marketing info to win quotes and keep book-to-market alignment.

  • Market and submit: prioritize new business, prep complete submissions, and negotiate pricing with underwriters.
  • Market intel and coordination: maintain marketing logs, company contacts, and underwriter communications for fast, accurate decisions.
  • People and process: train Marketing Specialists, schedule underwriter visits, and ensure proposals and follow-ups are accurate and timely.

Job Description

Responsibilities

  • Market new accounts as priority and renewal accounts as needed
  • Review copies of policies and prospective client application information provided by Producers to properly discuss account strategy, potential markets, coverages needed and target pricing.
  • Prepare complete and thorough submissions for accounts, including loss summaries, vehicle / driver / property schedules, and any other pertinent data needed to obtain a thorough quote.
  • Submit accounts to insurance companies, negotiating the pricing and coverage, and reviewing underwriting questions with Producers.
  • Prepare thorough and accurate proposals, and discuss details with Producers, including any recommendations or additional options that should be offered to prospective clients.
  • Review all proposals for accuracy before presenting to the producer or prospective client.
  • When accounts are written, ensure database is updated to reflect coverages bound and order all policies from the insurance companies, verifying final pricing, commission and any changes.
  • Inform insurance companies of the outcome of all submissions.
  • Review insurance company / broker incoming correspondence and distribute or advise agency personnel of any changes or pertinent information.
  • Keep Commercial Lines Department informed of any company changes in underwriting philosophy.

Requirements

  • Minimum of 8 years of experience in Commercial Insurance required.
  • Active General Lines or Property & Casualty License required
  • Proficient with Microsoft Excel, Word, PowerPoint, and Outlook
  • Applied Epic experience preferred, but knowledge of similar Account Management System (AMS) is acceptable
  • Physical Requirements: ability to lift 25 pounds
  • Repeated use of sight to read documents and computer screens
  • Repeated use of hearing and speech to communicate on telephone and in person
  • Repetitive hand movements, such as keyboarding, writing, 10-key
  • Walking, bending, sitting, reaching and stretching in all directions

Preferred

  • Applied Epic experience preferred
  • Knowledge of similar Account Management System (AMS) acceptable

Benefits

  • Higginbotham offers medical, dental, vision, prescription drug coverage, 401K, equity incentive plan as well as multiple supplemental benefits for physical, emotional, and financial wellbeing.
  • Employee Wellness Program
  • Company paid holidays, plus PTO
Higginbotham logo

Higginbotham

Higginbotham is a single source solution for insurance, financial and HR/employee benefits services. The employee-owned firm was established in 1948 and ranks by revenue today as the nation’s 20th largest independent insurance brokerage. Based in Fort Worth, Texas, Higginbotham serves businesses and individuals through locations across the nation. The firm specializes in tailoring programs to meet each client’s unique needs, and in standing by those programs with their Day Two Services®, which provide proactive customer support through the life of each policy. Higginbotham is a values-driven firm that strives to be family to employees, accountable to clients, teammates to carriers, and generous to communities.

Founded in 1948
Fort Worth, Texas, USA
2.4K employees (232 in marketing)

Traffic Signals

Monthly Visitors
50.1K
Monthly Google Ads Budget
$41.1K
Traffic Source Mix
Search
50.6%
Direct
43.7%
Referral
4.2%
Social
0.4%
Paid
1%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
83 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

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