Responsibilities

• Lead PMG’s strategic vision for integrated commerce across, shaping how the capability is positioned, delivered, and evolved for enterprise clients.
• Act as a senior, client-facing commerce partner - engaging directly with clients to diagnose commercial challenges, co-create growth strategies, and guide decision-making.
• Shape commerce strategies that connect integrated communications, media investment, customer experience, and performance outcomes across the full funnel.
• Drive omni-channel commerce strategies, including listings, promotion, and media approaches, ensuring product visibility, offers, and investment work together to deliver full-funnel performance goals.
• Ensure commerce thinking is embedded upstream in planning - so brand, media, and creative strategies are designed with downstream purchase behavior and growth in mind.
• Champion experimentation and innovation as a differentiator - driving test-and-learn approaches through automation, PDP testing models, campaign experimentation, and scalable learning agendas.
• Use experimentation not only to optimize performance, but to help clients move faster, learn more effectively, and build confidence in new approaches.
• Partner closely with Integrated Communications Planning, Converged Media, Analytics, and Transformation leaders to ensure commerce strategies are integrated, measurable, and executable.
• Guide the use of data, technology, and platforms - including Alli - to inform commerce decision-making, scenario planning, forecasting, optimization, and performance measurement.
• Act as a visible point of view leader on commerce trends, platforms, and models, including DTC, marketplaces, retail media, and emerging commerce experiences.
• Play an active role in business development and growth, partnering with leadership and client teams to shape propositions, contribute to pitches, and engage confidently with prospective clients.
• Bring credibility, clarity, and energy to new business conversations - helping potential clients understand how PMG can drive commercial impact through integrated commerce.
• Identify opportunities to expand and deepen existing client partnerships through commerce-led innovation and growth thinking.
• Influence organizational commerce capability by collaborating with executive leaders across Media, Technology, Analytics, and Strategy.
• Establish best practices, frameworks, and learning agendas that build commerce capability across teams without creating silos.
• Identify, develop, and mentor future commerce leaders across operations, media, and strategy teams, strengthening long-term capability.