Responsibilities

• Marketing Campaign Planning and Development (35% of time) - Manage the design and development of lifecycle marketing programs and campaigns that will drive incremental utilization, bookings, arrivals & revenue.
• Manage development of campaign communications to maximize customer experiences, product engagement, usage and reservations.
• Manage priority audience strategies and communications to drive behavior.
• Implement customer communication strategies across digital, email and mobile/SMS platforms that build customer engagement and conversions.
• Build an annual lifecycle marketing calendar and work with internal partner groups to plan and execute.
• Build marketing campaign recommendations based on data and analytics across various online and offline channels and provide partners with necessary data for optimized decision making.
• Manage and report on lifecycle campaigns in terms of key drivers such as owner engagement, online activity, bookings, arrivals and ROI generated.
• Strategic Planning & Research Leadership (30% of time) - Build annual research and insights roadmap tied to owner activation and conversion goals.
• Synthesize findings from multiple data sources (digital analytics, survey feedback, call center insights, and booking data) into actionable strategies.
• Partner with cross-functional teams to ensure research-driven recommendations are incorporated into marketing initiatives.
• Deliver strategic readouts and presentations to senior leaders, highlighting growth opportunities and measurable business impact.
• Owner Insights & Reactivation (20% of time) - Research owner behavior and utilization patterns to identify segments most at risk of disengagement.
• Develop data-driven strategies to re-engage inactive and priority owners to increase ownership usage and arrivals.
• Partner with analytics teams to test, measure, and refine approaches that improve owner retention, satisfaction and arrivals.
• Provide strategic recommendations to leadership based on findings that impact long-term engagement.
• Collaboration & Financial Impact (15% of time) - Collaborate with Club Management, Brand, Analytics, Digital Marketing, and Call Center teams to align on owner engagement strategies.
• Manage budget allocations tied to research, testing, and owner growth initiatives.
• Provide leadership and mentorship to at least one Marketing Specialist, while managing external research or vendor partners as needed.
• Performs other duties as needed
• Travel Requirements: Domestic travel within the US and Caribbean is required less than 10% of the time.

Requirements

• Bachelor's degree from a 4-yr university with a major in advertising, business, communications, marketing or similar, with MBA preferred
• 5+ years of marketing experience including brand management and digital marketing
• 5+ years of experience in marketing, research, marketing analytics or customer insights roles, ideally within consumer lifecycle or loyalty-driven businesses
• 3+ years of experience managing vendor partnerships and/or direct reports
• Proven ability to drive customer engagement and conversion through multi-channel campaigns
• Proven track record of using data and research to inform strategy and drive measurable growth
• Strong analytical skills with experience interpreting behavioral data, market trends, and customer segmentation
• Excellent project management skills with the ability to manage multiple campaigns, deadlines, and stakeholders
• Exceptional communication and presentation skills with the ability to influence cross-functional teams and leadership
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Teams, PowerBI, Canva and Outlook)
• Ability to work effectively across teams to achieve results
• Analytical mindset with the ability to use data and results to make decisions and drive change
• Proven ability to plan and manage budgets
• Must be results driven, enjoy problem-solving and passionate about being challenged

Preferred

• MBA preferred
• Experience ideally within consumer lifecycle or loyalty-driven businesses
• Strong cross-functional collaboration experience

Benefits

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program