Responsibilities

• Campaign Activation & Execution
• Own end-to-end campaign activation across Non-Endemic, Alc-Bev, and Pharma campaigns, ensuring accuracy, compliance, and timeliness
• Translate client strategy and briefs into executable campaign setups across KPM platforms and partners
• Manage campaign intake, QA, trafficking, and launch readiness
• Pacing, Optimization & Performance
• Monitor campaign pacing and performance; proactively identify risks and optimization opportunities
• Partner with Client Partnerships Executives and Sales to ensure campaigns deliver against KPIs and client expectations
• Support delivery of clear, actionable performance insights and wrap reporting
• Vertical Expertise (Non-Endemic, Alc-Bev, Pharma)
• Apply understanding of category-specific nuances, including regulatory considerations (e.g., Pharma, Alcohol) and non-endemic advertiser needs
• Ensure campaigns align with compliance requirements, targeting standards, and measurement expectations
• Cross-Channel Activation
• Execute campaigns across onsite, offsite (programmatic/DSP), and in-store media, ensuring seamless coordination across channels
• Partner with product and activation teams to leverage available capabilities and drive innovation
• Client & Agency Support
• Support Agency Client Partnerships Executives in delivering a high-quality client experience
• Assist with audience sizing, campaign planning inputs, and activation recommendations
• Manage client onboarding, platform access, and respond to billing/invoicing inquiries
• Operational Excellence
• Maintain high standards for accuracy, organization, and execution across a high volume of campaigns? Identify and recommend improvements to activation workflows, tools, and processes? Collab orate cross-functionally with Sales, Campaign Operations, Creative, Product, and Data Science teams