Responsibilities

• Develop, update, and maintain a Strategic Marketing Plan for resident and facility services, census development and image enhancement.
• Establish, update, and maintain and communicate a cohesive, professional presence.
• Develop and maintain marketing materials (brochures, business cards, handbooks, welcome packets, tour folders, website, newsletters, social media, flyers, apparel, etc.) reflecting Clatsop Care Center Health Districts brand.
• Produce in-house marketing materials that serve as both informational and marketing tools (Resident Newsletter, Insider, Employment flyers). May outsource production.
• Conduct media relations, establishing and maintaining contacts with local and regional contacts to promote stories and coverage featuring Clatsop Care Center Health District (i.e., newspapers, magazines, websites, social media).
• Continue to improve quality and content of online presence (website, social media, etc.) by adding new items, improving scope and focus with intent on attracting new residents and staff, and improving our online presence.
• Analyze and update our strengths and what sets us apart from the competition to then promote these assets through marketing materials and personal relationships with the greater community, media, referral sources, potential residents, and families.
• Recruit staff through promotion of job opportunities, using a variety of communication platforms (social media, websites, online job boards, flyers, print media, etc.)
• Research and implement best marketing practices and latest most effective tools.
• Orchestrate and promote special events (i.e., music Concerts, open house, meet & greet, staff events)