Responsibilities

• To conceptualize, develop, create content (English/Mandarin) for copywriting, headlines, social media posts (for WeChat, Xiaohongdu.- Little Red Book, Zhihu, etc.), articles, video productions, and other Chinese digital and social media tools and align with brand identity.
• DESIGN competency desired attribute.
• Conducting in-depth research on industry-related news, topics, postings in order to develop original content
• Integrate copy of posts, blogs, marketing materials with the company’s social media strategy
• Collaborate with other marketing and design team members and come up with fresh, creative content ideas meshing with creative media design and tools keeping our audience in mind.
• Work with the marketing and design team to ensure the task is completed within the deadlines.
• Help develop branding and marketing "footprint" - social media strategy - use of media platforms, experiences, and collaborative opportunities.

Requirements

• Native fluency in Mandarin Chinese language with strong writing skills.
• Strong content writing skills with design abilities.
• Able to speak and communicate in writing in English with team.
• Presentation skills and strong knowledge of and ability to use Chinese social media and digital platforms including but limited to WeChat, Xiaohongshu, Zhihu, Douyin, etc, for social media marketing – pre-branding and branding.
• Enthusiasm and skills in writing, copy editing, editing, and proofreading in Mandarin.
• Positive attitude; adaptable to change; diligent and resourceful, team player, respectful of co-workers.
• In or completed bachelor’s or master’s degree program in communication, marketing, emerging media, or related field.

Preferred

• DESIGN competency desired attribute.