Responsibilities

• Own and lead Style.re’s marketing vision, strategy, and execution
• Define the company’s brand architecture, voice, market positioning, and growth narrative
• Build and lead the company’s go-to-market strategy for launch and expansion
• Develop customer acquisition strategies across organic, paid, partnership, referral, influencer, and community-driven channels
• Oversee SEO strategy, content authority, local search visibility, and digital brand footprint
• Create a forward-looking AI marketing and discoverability strategy to improve visibility in large language model ecosystems such as ChatGPT, Claude, Perplexity, and related search experiences
• Partner directly with the Founder and leadership team on growth priorities, fundraising readiness, market messaging, and strategic opportunities
• Establish and manage marketing KPIs tied to traction, adoption, conversion, retention, and brand growth
• Build the systems, processes, and operating cadence for the marketing department as the company scales
• Help recruit, structure, and eventually lead internal or external marketing talent and agency resources

Requirements

• 7+ years of experience in senior marketing, growth, or brand leadership roles
• Prior experience in a startup, high-growth, e-commerce, retail-tech, marketplace, or consumer technology environment
• Strong command of brand strategy, digital marketing, performance marketing, customer acquisition, and retention
• Experience across channels including Instagram, TikTok, Facebook, X, paid ads, SEO, content, influencer marketing, and partnerships
• Strong understanding of modern search behavior, including SEO and AI-driven discoverability
• Ability to build strategy at the executive level and translate it into day-to-day execution
• Proven ability to create systems, workflows, KPIs, and accountability inside a growing organization
• Strong communication and leadership skills, with the ability to influence both internally and externally
• Experience working with founders and executive teams in lean, fast-moving environments
• Preferably someone who has previously helped scale a startup and ideally participated in a successful exit, acquisition, or major growth milestone

Preferred

• Are based in Dallas or the surrounding area
• Have built or led marketing in an early-stage startup
• Understand both consumer and partner-side growth
• Can think beyond social media and own the full business case for marketing