Responsibilities

• Set brand strategy, voice, and public narrative for the organization and its crowdfunding model
• Design and run integrated campaigns tied to specific cases, urgent public-interest issues, and organizational priorities
• Build and scale case-level crowdfunding campaigns, crowdsourced charitable efforts, and peer-to-peer fundraising programs
• Own the digital fundraising funnel end to end: supporter acquisition, conversion, retention, and stewardship, with specific accountability for recurring contributors and peer-to-peer fundraisers
• Grow email and SMS programs into major revenue and mobilization channels
• Direct social media, content, creative production, and paid and organic distribution
• Build an AI-enabled marketing operation: select the tooling, define the workflows, and set the standards for how AI is used in content, targeting, testing, and reporting
• Lead earned-media strategy so case milestones and findings translate into coverage and reach
• Develop partnerships with aligned organizations, creators, and institutions
• Build supporter community programs that drive repeat engagement across multiple cases over time

Requirements

• 10+ years in growth marketing, digital fundraising, cause marketing, or advocacy, including several years leading teams and owning revenue or growth targets
• Working fluency with CRM, email/SMS platforms, paid acquisition, analytics, A/B testing, and attribution
• Hands-on experience with current AI tools for content, creative, segmentation, and analytics, and clear judgment about where they help and where they don’t
• Strong writing and storytelling ability, particularly in making legal, environmental, consumer-protection, and food-safety issues accessible to a general audience
• Sound judgment about accuracy and tone in public communications, especially in a litigation context
• Experience operating effectively in a fast-moving, founder-led organization
• Nonprofit, political, advocacy, marketplace, or platform experience preferred; commercial growth leaders with relevant cause-driven work will be considered
• In addition: