Responsibilities

• Strategic Oversight: Develop and execute a comprehensive marketing strategy that aligns with Campione Law’s business objectives. Oversee multi-channel marketing efforts across digital, paid advertising, social media, out-of-home, radio/TV, content, PR, and vendor-managed campaigns.
• Brand Ownership: Manage the entirety of Campione Law’s brand positioning, ensuring consistent and impactful messaging.
• Market Expansion: Conduct market research and develop strategies for entry into new geographic areas, creating tailored campaigns to build local awareness.
• Vendor Management: Evaluate and manage relationships with agencies and vendors to ensure top-tier service delivery and ROI.
• Marketing Analytics & Reporting: Audit tools such as Lead Docket, CallRail, intake analytics, and campaign reporting to track cost per lead, cost per signed case, lead quality, channel performance, market performance, and vendor ROI.
• Team Leadership: Build and develop an in-house marketing team, fostering a culture of accountability and innovation.
• Social Media Direction: Guide the social media strategy to align with broader firm goals, enhancing engagement and reach.

Requirements

• Strategic Leadership Experience: Proven track record in developing and executing successful marketing strategies. Senior Director, VP, Head of Marketing, or agency leadership experience will also be considered for candidates who have owned strategy, budgets, vendors, teams, and measurable business outcomes.
• Comprehensive Marketing Knowledge: Deep understanding across multiple marketing disciplines, including digital, brand, and performance marketing.
• Budget Management: Experience with significant marketing budgets and strategic allocation to maximize ROI.
• Agency and Vendor Management: Skilled in establishing KPIs and evaluating external partnerships for efficacy.
• Analytical Expertise: Strong capability in using data to drive marketing decisions and improve outcomes.
• Geographic Expansion Experience: Demonstrated success in launching brands into new markets.
• Leadership Skills: Ability to inspire and manage a marketing team, building a collaborative and high-performing culture.
• Work Arrangement: This role is based in Jacksonville, FL, with onsite presence expected for the first 90 days, followed by a hybrid schedule with regular in-office collaboration.

Benefits

• Health Insurance: Comprehensive health coverage available after a 90-day trial period.
• Retirement Plan: Access to a 401(k) retirement savings plan.
• Relocation Support: Relocation assistance may be available, with structure discussed during the offer process.
• Paid Time Off: 10 days of PTO for salaried roles, with full benefits eligibility after the 90-day trial period.