Responsibilities

• Serve as a key member of the company's executive leadership team.
• Participate in the development and execution of overall company strategy, not just marketing strategy.
• Work directly with Ownership to establish annual business goals, growth objectives, and strategic priorities.
• Identify opportunities to increase revenue, profitability, customer traffic, customer retention, and overall company performance.
• Analyze existing businesses and locations to identify opportunities for improvement and growth.
• Participate in evaluating new locations, business concepts, partnerships, acquisitions, and other growth opportunities.
• Provide Ownership with data-driven recommendations regarding marketing, sales, customer trends, competition, and business opportunities.
• Help establish company-wide goals and ensure departments understand how their performance contributes to the overall success of the business.
• Balance short-term business needs with long-term strategic objectives.
• Develop a strong understanding of company financial performance.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Advertising, Hospitality, or related field preferred.
• 7+ years of progressive marketing leadership experience, with senior management or executive-level experience preferred.
• Proven experience developing and executing comprehensive marketing strategies.
• Strong business and financial understanding.
• Experience managing budgets and evaluating financial performance.
• Experience managing marketing teams and outside vendors.
• Strong understanding of digital marketing, social media, branding, advertising, public relations, and analytics.
• Experience in hospitality, restaurants, retail, tourism, lifestyle brands, food & beverage, e-commerce, or other consumer-facing businesses strongly preferred.
• Demonstrated ability to increase revenue, customer engagement, brand awareness, and profitability.
• Strong leadership and decision-making skills.

Preferred

• Hospitality and/or restaurant management or marketing
• Retail management or marketing
• Tourism and destination marketing
• Multi-location businesses
• Food & beverage
• E-commerce
• Shopify or similar platforms
• Luxury or lifestyle brands
• Experiential marketing
• Event marketing