Responsibilities

• Define, evolve, and promote Mason School global brand identity, positioning, and messaging.
• Lead the development and execution of integrated marketing and communications strategies aligned with school and university priorities.
• Ensure consistent and compelling brand representation across all channels and touchpoints.
• Serve as a strategic advisor to the Dean and leadership team on brand reputation, positioning, and market opportunities.
• Develop and execute data-driven marketing strategies to drive interest and enrollment across 12 residential and online graduate programs and multiple certificate programs.
• Partner with admissions and external vendors to align recruitment marketing with enrollment goals.
• Define KPIs and performance metrics to evaluate campaign effectiveness and ROI.
• Lead proactive media relations and thought leadership strategies to enhance institutional reputation.
• Oversee content strategy, storytelling, and reputation-building efforts across earned and owned media.
• Build and maintain strong relationships with media outlets and strategic partners.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field or equivalent combination of education, experience, and training.
• Extensive progressive marketing leadership experience (typically 7+ years).
• Demonstrated success leading integrated marketing strategies.
• Experience managing teams, budgets, and agencies.
• Strong communication and executive presentation skills.
• Proven ability to work cross-functionally in complex organizations.

Preferred

• Master’s degree in a relevant field.
• Experience in higher education or mission-driven institutions.
• Expertise in digital marketing, SEO, and audience segmentation.
• Experience managing significant media budgets.
• Demonstrated success in change management and organizational growth.
• Understanding of enrollment marketing and higher education market dynamics.